Soft Launch

Rs. 1,999.00

INCL. OF ALL TAXES

Quietly iconic.

Salmon pink. Clean white sleeve stripes. A small chest hit that doesn't beg for attention. This is the tee you wear before announcing anything — and it still gets the comments.

100% Premium cotton, 240 GSM

Regular fit with varsity sleeve stripes

Subtle print chest logo

For soft launches, first dates, and second chances.

Built to Stand Out.

SIZE · XS

True to size · Oversized drop-shoulder fit · model is 5'9", wearing S

FABRIC & MAKE −

Premium cotton, 240 GSM heavyweight construction. Pre-shrunk, enzyme-washed for that lived-in feel from day one.

FIT & SIZING +

Relaxed fit. Drop Shoulder. Size up for extra slouch, true-to-size for intended fit.

CARE & WASH +

Machine wash cold, inside out. Tumble dry low or hang dry. Iron on reverse if needed. Do not bleach.

SHIPPING & RETURNS +

Free shipping & 15 days return

The Fabric

The top 1%
premium cotton.

Most tees in your wardrobe are spun from regular short-staple cotton — soft for a week, then pilling, fading, going limp. We use the top 1% of cotton grown in the world, with fibres twice as long. Twice the strength. Half the pilling. Colour that holds drop after drop.

240

GSM heavy weight

+45%

stronger vs regular

24x7

Comfort

Wash & Care

Treat it
like it'll
last.

Premium fabric deserves a 30-second wash routine. Five rules. Do them, and your tee outlives your phone.

01RULE
Turn the tee inside out before every wash. Protects the print, protects the dye.
02RULE
Machine wash cold (max 30°C). Gentle cycle. Mild detergent only — no bleach, no fabric softener.
03RULE
Wash with similar colors. Color bleeds slightly on the first wash — wash separately the first time.
04RULE
Line dry in shade. Skip the dryer. Direct sun fades premium dyes faster than anything.
05RULE
Iron inside out, low heat. Never iron directly on the print.